Thursday, September 24, 2020

Triumph - Fit Smart 2.0 With innovative 4D technology





This August, Triumph is introducing the latest Fit Smart bra – Fit Smart 2.0. Created with the needs of women in mind and with new feminine touches, like bespoke lace and knit that supports and adapts to your body, the signature innovative 4D technology remains, guaranteeing the perfect comfortable fit. 4D stretch foam cups are also used for extra comfort and flexibility. 

The feminine non-wired bra uses specialist technology to support and centralize the bust, for the perfect shape and lift. Straps have been designed with a special clasp, meaning that the Fit Smart bra can be adapted to have a cross-back for a fashionable look.

Simple sizing means that you can easily choose from S, M, L and XL with confidence, knowing that with 130 years of expertise your Triumph bra will be the perfect fit. 

The comfortable and feminine lingerie is available in dusty pink, twilight grey and black with matching mini briefs. Available now at RM249 (top) & RM79.90 (brief).




Stand Tall Manifesto

Every single day, women are conquering the world; at work and at home, for their colleagues, their friends and their family. In communities.


Triumph supports women everywhere to find the right fit, because when they are supported, feel stylish and are comfortable, they can stand tall and take pride in all they do.

Recognising the everyday and not-so-everyday efforts of women, which are truly extraordinary, Triumph strives to provide the perfect fit and support women to be confident and stand tall in every extraordinary thing they do, every single day.


Triumph understands that fit is everything, it’s the most effective way to improve how you look and more importantly, how you feel on the inside.

Stand tall. Together we Triumph.

New Mentholatum LipIce Line Friends Lipbalm Collection

Mentholatum LipIce has just released a brand-new LINE FRIENDS themed Fruity and Tinted lip balm collection featuring special LINE FRIENDS characters on its product packaging. Fans of these adorable-looking characters will surely be delighted with the latest lip balm collection that comes with a special formulation to deeply moisturize and protect your lips, keeping them looking healthy and beautiful.

The new Mentholatum LipIce LINE FRIENDS collection Lip balm is available in Fruity Lip balm and Tinted Lip balm range – both of which contain ultra-moisturizing and nourishing properties to keep your lips hydrated, soft, smooth, and supple all day long!

Mentholatum LipIce LINE FRIENDS Fruity Lipbalm (3.5g, RM14.90)

Packaged in a 3D plastic juice cup, this lip balm range is enriched with Real Fruit Juice to provide a fun, cooling, and refreshing sensation to your lip upon application. It is formulated with natural moisturizing ingredients to help moisturise your lips while leaving them with a refreshing fruity flavour. To top it off, this new fruity lip balm also comes with SPF15 to protect your lips against the UV rays.






The fruity lip balm range is available in three fruity flavours, i.e. Strawberry, Apple and Lemon; each of which is represented by a LINE FRIENDS character on its packaging, namely CONY, SALLY and BROWN. The Fruity lip balm is recommended for daily use.

Mentholatum LipIce LINE FRIENDS Tinted Lipbalm (3.5g, RM14.90) 

The Mentholatum LipIce Tinted Lip balm is an ultra-nourishing lip balm which provides colour and protection to your lips. It is enriched with Super Hyaluronic Acid to seal in moisture, ensuring long-lasting hydration on the lip. The Meadowfoam Seed Oil and Collagen contained in the lip balm also help improve lip texture, giving you a bouncier and smoother lips upon application! On top of that, this new tinted lip balm is also infused with antioxidant Vitamin E to keep your lip smooth and healthy while its SPF of 15 helps protect the lips against the harmful UV rays. 

The Mentholatum LipIce Tinted Lipbalm is available in two variants, namely Raspberry Red and Wild Berry Pink to give your lips a beautiful sheer coverage with an added refreshing fruity flavour. The Raspberry Red and Wild Berry Pink variants are represented by LINE FRIENDS CHOCO and CONY respectively on its product packaging.

Retailed at RM14.90, the latest Mentholatum LipIce Line Friends Lipbalm Collection is available all leading pharmacies starting August 2020.

Mamonde Brings Flower Energy Experience To Customers




Mamonde, a Korean beauty brand under Amorepacific Malaysia is bringing its flower energy experience to customers via an Augmented Reality platform in conjunction with its Global Brand Campaign themed “Blossoming Life: Experience the Flower Energy”. This campaign is held from 8 September to 31 October 2020. 


This global brand campaign aims to bring a unique virtual brand experience to customers at the comfort of their home or office amidst the Covid-19 pandemic. This interactive virtual AR experience, which will be available from 16 September, will take customers on a Mamonde floral journey to discover the efficacies of flowers used in its products, products benefits, skincare tips and tricks, as well as finding one that is most suitable for the customer. At the end of the journey, customers can decide to either collect samples or purchase products from Watsons’ online store. 

Another interesting feature of this virtual AR experience is an Instagram filter that displays each product’s positive effects on the skin to provide customers with an understanding on what the products can do for them. 

To participate in this journey, all that the participants need to do is scan the QR code that can be found at Watsons stores or its website. Alternatively, participants can access the AR platform using their mobile phone browser via this link: https://blossominglife.mamondegarden.my/

“With an AR virtual platform, we hope to offer a different kind of experience for our customers. We would like to therefore invite the public to participate on this sensorial journey with Mamonde to learn about the brand’s offerings at the comfort of your own home,” said Margaret Chin, Country Manager of Amorepacific Malaysia. 

According to Chin, this AR global campaign is Mamonde’s first virtual brand campaign that offers a sensorial experience. “We are excited to host this to the public and we hope fans of Mamonde will join us on this exciting AR experience,” said Chin.

Mamonde bestsellers such as the Mamonde Rosewater Toner, Red Energy Recovery Serum and the latest Mamonde Blue Chamomile Soothing Repair Cream are among the product highlights for this campaign. 

Other than the AR experience, Mamonde also offers online and offline promotions in conjunction with its global brand campaign.


Mamonde In-store Promotions

Customers will receive attractive gifts with purchase when they purchase Mamonde products from Watsons Midvalley Megamall, One Utama Shopping Centre, Pavilion Kuala Lumpur, IOI City Mall, Aeon Kinta City Ipoh, Gurney Plaza Penang, and Mid Valley Southkey Johor Bahru.
Among them include: - 

  • 6-sachet trial kit containing 3 sachets of Red Energy Recovery Serum and 3 sachets of Blue Chamomile Soothing Repair Cream with minimum spending of RM50 of Mamonde products.
  • Rosewater Toner (25ml), Red Energy Recovery Serum (9ml), Blue Chamomile Soothing Repair Cream (5ml), a Mamonde Blossoming Life Hand-held Mirror on top of a 6-sachet trial kit with a minimum spending of RM80 of Mamonde products.
  • Micro Deep Cleansing Foam (50ml), Chamomile Pure Toner (25ml), Vital Vitamin Essence (10ml), Vital Vitamin Cream (15ml) and a set of Mamonde Blossoming Life Travel Organizer with a minimum spending of RM250 of Mamonde products. In addition, customers will also receive freebies from the RM80 minimum spending category. 


Apart from the gifts with purchase customers who are also Watsons members will receive additional 5% discount when they purchase the Mamonde Best-seller Pack containing the Rosewater Toner, Red Energy Recovery Serum, and Blue Chamomile Soothing Repair Cream.



Mamonde Super Brand Day (4-Day Online Promotions):

  • Mamonde Super Brand Day is a 4-day exclusive Watsons online promotion, offering customers up to 39% discount and vouchers when they shop for Mamonde products from 25th to 28th September. Customers will also enjoy gifts with purchases worth RM147 with a minimum spending of RM250.



For more information about Mamonde’s Global Brand Campaign, kindly visit Mamonde’s online platforms: 

Facebook: @Mamondemy 

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